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How to Prep for a Cannabis Trade Show

How to Prep for a Cannabis Trade Show - HiStandards Packaging

Cannabis Trade Show

A cannabis trade show is one of the best ways to build brand awareness, meet dispensary buyers, and form real relationships in the cannabis industry. But showing up isn’t enough—your booth setup, branded materials, and activations are what leave a lasting impression.


Lock In Your Display Strategy

Start with your space. Are you bringing a standard 6' table, a 10x10 booth, or a full island activation?

Essentials include:


Collateral

Don’t wait until the last minute—have your print assets ready:

  • Business cards with QR codes to your menu or contact form
  • Strain menus, product catalogs, or educational charts
  • Wholesale order forms or brand decks in printed folders

Promotional Items

Memorable swag helps people remember your name after the show ends.

Our clients have seen success with:

  • Rolling trays, lighters, grinders, stickers, or pins
  • Custom-printed sample tubes or mini mylar bags
  • Business cards with embedded QR codes to shop, order, or follow

Plan a Memorable Booth Activation

Don’t just hand out flyers—engage people with interactive games or rewards.

Fun ideas include:

  • Prize Putt – mini putting green with branded prize tiers
  • Spin the Wheel – customizable spinner with giveaways, coupons, or apparel
  • Drop the Puck – Plinko-style game for prizes or merch
  • Photo Wall or Instant Print Station – create content for IG or giveaways

Prep Your Samples and Packaging

Your packaging is often the first impression of your product.

For the show, make sure your samples are:

  • Properly labeled with brand + compliance info
  • Sealed with tamper bands or shrink-wrap if required
  • Presented in jars, bags, or boxes that mirror your final SKUs

Pro Tips From the Field

Trade show veterans know the follow-up is just as important as the setup.

Before the show, prep these materials:

  • QR code cards linked to your ordering portal or wholesale menu
  • A digital folder with logos, PDFs, and pricing decks
  • Promo cards with show-only discounts or contact info

Need signage, packaging, or branded giveaways for your next show?
HiStandards can handle everything from your sample jars to your full booth setup.

Contact us to get started!